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PODCAST

The MemcycoFM Show: Episode 20

Welcome to another episode of The MemcycoFM Show. Today's topic is based off our recent blog post titled, 'Preemptive Defense Against SEO Poisoning and Account Takeovers'.

Why You Should Watch

SEO poisoning has become a major driver of phishing‑driven credential theft. Attackers manipulate search engine results and paid ads so users click on what appears to be a legitimate brand link, only to land on a fake website built to steal login credentials. Attackers combine domain abuse, cloaking, and keyword hijacking to move malicious pages to the top of search results.

Enterprises no longer have the luxury of incremental improvement. Choosing the wrong ATO vendor could mean millions in fraud losses, regulatory fines, and permanent brand damage.

Choosing wisely means prioritizing real-time, preemptive defenses, low friction for customers, quantifiable ROI.

How Fake Search Ads Enable Account Takeovers

Fake search ads are paid placements that impersonate real brands or services. When users click these ads, they’re redirected to fake websites designed to capture login credentials, card data, or other personal information.

Outline of a lightbulb with a pink lock symbol inside angled brackets, representing secure coding or cybersecurity innovation, showcased by Memcyco at RSA Conference 2025.

Why Traditional Brand Protection Fails to Catch SEO Poisoning

Traditional brand protection detects SEO poisoning only after attackers have already collected credentials because the signals it relies on appear too late in the attack timeline.

Outline of three people with a pink shield featuring a checkmark in front, representing group security or protected users—showcasing the focus on safety at Memcyco at RSA Conference 2025.

How to Prevent SEO Poisoning Attacks

To reduce exposure to SEO poisoning and fake search ads, security and digital teams should coordinate their response around shared signals rather than acting in silos. Monitor referral data proactively.

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